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“Custom-Based Medicine,” Welcome to Reality!

by Ali Ahmadizadeh, MD • October 13, 2025

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EBM is just a framework and should not be abused by policy makers and private payers to justify unfair reimbursement and marginalize practices that do not conform to these standards. EBM is helpful, true, but custom-based medicine should be equally claimed and accepted as an individualized standard of care for our day-to-day practice.

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Physicians and healthcare providers are similar to tailors in many ways, trying to customize their practice based on the social, cultural, economic, and geographic situations of the patient.

Imagine the look and dress of the people if we insist on dressing everyone only in standard model-based sizes!

 

Dr. Ahmadizadeh

Dr. Ahmadizadeh is an otolaryngologist and assistant professor in the department of otolaryngology at Northwell Health in New Hyde Park, N.Y.

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Filed Under: ENT Expressions, ENT Perspectives Tagged With: custom-based medicine

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Comments

  1. Daniel Ahmadizadeh says

    October 13, 2025 at 12:15 pm

    A powerful reminder that medicine is both science and art. CBM isn’t opposed to EBM…it completes it. Nice article, Dr. Ahmadizadeh.

    Reply
  2. Kazem Khazamipour says

    October 13, 2025 at 6:22 pm

    Very informative and relevant to daily medical practice

    Reply
  3. Tai Zhang, DMSc, PA-C says

    November 14, 2025 at 10:48 am

    Thank you for sharing your wisdom! Excellent advice and insight in today’s “standard of care” practice by new generation of doctors.

    Reply
  4. Margherita Bruni says

    December 11, 2025 at 11:31 pm

    Well said!

    Reply

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