Farhad Sigari, MD, an otolaryngologist in California, has always found value in online interaction.
Explore this issue:February 2017
When Dr. Sigari, who is with the Del Rey Allergy and Sinus Institute in Marina Del Rey, Calif., first opened his practice, he spent time on a website answering patient questions about different issues in otolaryngology, thinking it would help him find new patients. It didn’t, but it helped him strengthen his communication skills. Fast-forward several years, and Dr. Sigari’s practice is filled with patients—and he has limited time to spend online.
But Dr. Sigari still visits networking websites, particularly those aimed at physicians, such as Doximity. There, he interacts with other physicians, reads insights about other physicians’ difficult clinical cases, and scans the site’s newsfeed for specific journal articles and abstracts tailored to otolaryngology.