“One of the biggest barriers is convincing patients that what you’re doing is appropriate,” he said. “In the case of differentiating an acute URI [upper respiratory infection] from sinusitis, it takes more time to educate the patient that they might not need antibiotics than it does to prescribe the medication. The patient may have the expectation they will get a medication or imaging and when we order antibiotics, a CT scan, or a procedure inappropriately, it just reinforces in their mind [that] they have sinus disease.
Explore this issue:September 2016
In private practice, he said, it helps to have a guidelines “champion” in the office who stays on top of guidelines and distributes information to the rest of the group. “The Academy tries to disseminate information the best way possible,” he said. “But I think we all know you need to hear things seven times and seven different ways to get a sense of what’s happening.”
Thomas Collins is a freelance medical writer based in Florida.