Business of Medicine » Practice Management

Hiring a Public Relations Firm for Your Medical Practice

With more and more patients doing their own searching for the “right” doctors, those otolaryngologists who stand out the most—a goal usually accomplished with help from a reputable public relations firm—are more likely to get the lion’s share of business.

COSM 2012: TRIO Guest of Honor Cautions against Physician Advertising

Physician advertising can mislead patients and change the dynamic of the patient-physician relationship into one of a consumer-client relationship, said Paul A. Levine, MD, FACS, who gave the Guest of Honor presentation here on April 20 at the Triological Society annual meeting. The meeting was held as part of the Combined Otolaryngology Spring Meetings.

Tips for Avoiding a Wrongful Termination Charge

The reality for most businesses, including medical practices, is that the business owner or another employee is tasked with the uncomfortable role of terminator. If the termination is handled improperly, the former employee may lodge a complaint against you. In fact, wrongful termination charges filed with the United States Equal Employment Opportunity Commission rose last year for the seventh consecutive year.

Health Reform 101: Use this primer to navigate the changes ahead

The Patient Protection and Affordable Care Act of 2010 (ACA) is described as the most sweeping health care legislation passed in the U.S. since Medicare’s implementation in 1965. The health reform law is already changing the health care system, but the most profound modifications are yet to come. The law will affect otolaryngologists’ practices in many ways, both direct and indirect. Here are some areas of the law to consider.