Explore this issue:February 2016
That has changed, and will continue to, as the ongoing transformation in healthcare plays out. As healthcare insurers continue to narrow their networks, hospitals take ownership of private practices, and accountable care organizations (ACO) emerge, referrals are becoming less personal and more randomly assigned.
“This process has changed from the time when our physicians ran into a PCP on hospital rounds,” said Kevin Watson, practice administrator at Colorado ENT and Allergy in Colorado Springs. “It is more difficult to get face time with community physicians; therefore, practices are turning to administrators and marketing representatives to communicate with referring physician offices.”| | | Next → | Single Page