Managed Correctly, Hearing Aid Dispensing Augments the Bottom Line

Some audience members expressed trepidation about competing with the growing number of low-cost dispensers, such as Costco or Wal-Mart. Dr. Giddings emphasized that otolaryngology practices can have an advantage when it comes to service. If you offer a great product, at a reasonable price, with excellent service, you don’t have to be afraid of Costco, Wal-Mart, or Sears, he said.

Dr. Green reaffirmed that using a medical approach (emphasizing hearing loss as a medical disease), and then leveraging one’s professional expertise to bring patients in, can confer a definite marketing advantage. It is also important, he said, to take a long-term approach to marketing. Finally, Mr. Volkmer urged his audience to formulate a written plan; talk to colleagues about what has and has not worked; and track their data and measure results.

©2009 The Triological Society