Hi HealthInnovations has contracted with several UnitedHealthcare Medicare Advantage and Medicare Part D plans to make the devices available to plan members. Some Medicare Advantage plan members would have no out-of-pocket costs. Retail consumers would pay between $749 and $949 for the hearing aids, much less than the usual cost.
Otolaryngologists worry about the accuracy and safety of the direct-to-consumer approach.
“There’s a reason that we have an audio booth that costs anywhere from $30,000 to $40,000 to do hearing tests, and that’s to maintain the accuracy of the hearing tests,” said Todd Hillman, MD, an otolaryngologist at Pittsburgh Ear Associates. “There is not a viable way to do an online hearing test that is accurate or consistent at this point in time.”