Periodically, newspapers and journals perform readership surveys to determine the readers’ opinions of the publication. The first ENT Today readership survey since the Triological Society began publishing the newspaper in March 2006 was accomplished with an insert in the May issue. I’d like to report to you the results of the survey.
Explore this issue:August 2008
Overall, ENT Today is very well received. Nearly 70% of the respondents read every issue of ENT Today, and 81% read half or more of the articles in each issue. Not surprisingly, virtually all readers (91%) prefer to read the print version of the newspaper as opposed to reading the electronic version.
The stated mission of ENT Today, as an official publication of the Triological Society, is to excel as a monthly newspaper covering timely, relevant, practical news about otolaryngology-head and neck surgery. Readers can expect in-depth and timely reports on professional meetings, ongoing research, innovative devices and technologies, strategies for improving quality of care and systems management, and articles by opinion leaders on the critical issues confronting otolaryngologists today.