It’s difficult enough to start an otolaryngology practice in a group; launching one as a solo practitioner can be even more daunting. Proper planning can ensure that this will work just as well as the most popular group practices.
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May 2014“In spite of everything going on in medicine today, you can survive on your own and in a private practice, provided you have a following and you have a reputation,” said Michael Setzen, MD, who opened a solo practice in Long Island, N.Y., in 2008, after 26 years in a group setting.
Opening any otolaryngology practice requires planning and preparation, said practice management consultant Cheyenne Brinson, MBA, CPA, of KarenZupko & Associates (KZA) in Chicago. In a solo setting, the practitioner should decide up front whether the geographic market is suited to a solo practice, she said.
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