No physician wants to learn that her front office staff was rude or that a patient found the doctor dismissive, unprofessional, or incompetent. And she surely doesn’t want to find out about it from an anonymous review that may live online in perpetuity.
Explore this issue:January 2018
In a world in which crowdsourcing has developed from asking a few friends which physicians they recommend to asking hundreds of friends on Facebook or seeing what thousands of strangers think on Healthgrades or Yelp, reputation can make or break a practice. The good news is that a reputation headed south can be pointed back in the right direction.
Collie Shaw, MD, a general otolaryngologist at Central Arkansas Ear, Nose and Throat Clinic in Conway, Ark., only just learned that there was something he could do about bad reviews. “I didn’t realize until recently that it was possible to respond to a review,” he said. “I think I was a bit behind the curve.”