Pay attention to the accuracy of the data that is online about you. Search engine optimization increases the amount of traffic to your website through unpaid search engine results. If the information on your practice site is accurate (i.e., correct address, phone number, properly spelled names), chances are greater that your site will pop up first in a Google search. “Because it is all machine driven, what they’re looking for is consistency. If there are 64 Doctor Smiths in Anytown, Ohio, and they find they all have different data about them, they’re not going to rank as well as if there’s consolidation and they all refer to the same address, phone number, and specialty,” she said. Most sites have an easy way to update your information. Google has “Google my Business.” Healthgrades has “Update on Healthgrades.com.” The best strategy is to Google your name, practice, specialty area, and location, and you’ll see what the top ranking results are for your area. If there are inaccuracies, most sites allow you to submit updated information or review or validate information.
Explore This IssueJanuary 2018
For most patients, said Pearson, looking up a physician online is the first interaction they have with their doctor. “You really have to think of that as an extension of your practice,” she added.
Renée Bacher is a freelance medical writer based in Louisiana.