The decision to engage saled and marketing representives should be made carefully because the arrangements are subject to significant scrutiny under the federal Anti-Kickback Statute (AKS) and state equivalents.
Articles tagged with "marketing"
Americans, on average, currently spend more than $10,000 a year per person on healthcare. This is a dramatic and unsustainable increase from an average of $160 per person in 1960. The only real mechanism for both decreasing the cost and improving quality in medicine is through innovation and the creation of new technologies. As a […]
If you think your patients are finding your otolaryngology practice by looking in the Yellow Pages, think again. Increasingly, patients are deciding which physician to call by visiting the web and reading feedback on sites like vitals.com, healthgrades.com, lifescript.com and drscore.com.