It’s a common challenge: In a tough economy, do you spend to increase patient revenue or save to keep your practice afloat?
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September 2010“In tougher economic times, you need to get more aggressive about educating your referring physicians and your patient population, both existing and new patients, on what quality services you can provide, to ensure that you get better throughput into your medical practice,” said Robert Glazer, CEO of ENT and Allergy Associates, LLP, a 110-physician practice in the New York metropolitan region.
The process needn’t be expensive; an investment of 5 percent of a practice’s budget is a good start, said Max Reiboldt, CPA, president and CEO of the Coker Group, a national health care consulting firm for hospitals and physicians. But how to market effectively? Otolaryngologists and consultants interviewed by ENT Today shared their top marketing practices.