Everyone seems to benefit. Sharing information is therapeutic for some patients. Online visitors receive updated, accurate information. Even physicians are pleased because their videotaped quotes are never inaccurate or misleading.
“One of the things frustrating for physicians is quotes taken out of context,” he said. “We use flip video cameras and iPhone cameras as a way of capturing the expertise of our physicians instead of hassling them to write blogs for us. It’s relatively painless.”
Keep It Real
Although the center has editorial discretion, Aase said all videos are posted on YouTube in their entirety, creating an authentic viewer experience. Comments are never edited. The same holds true for negative comments posted on Facebook or Twitter.