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Articles

Hiring a Public Relations Firm for Your Medical Practice

July 5, 2012

With more and more patients doing their own searching for the “right” doctors, those otolaryngologists who stand out the most—a goal usually accomplished with help from a reputable public relations firm—are more likely to get the lion’s share of business.

Pages: 1 2 3 | Single Page

ROI and Cloud Technology for Medical Practices

July 3, 2012

Carefully weigh costs when deciding on a cloud technology.

Pages: 1 2 | Single Page

How Doctors Should React to Cage Fighting

July 3, 2012

A a medical profession, we should consider striking a middle ground between those calling for a complete ban on the sport and those advocating freedom of choice.

Pages: 1 2 | Single Page

A Better Look: Emerging imaging technologies show promise in fighting head and neck tumors

April 4, 2011

When it comes to treating head and neck tumors, the more information that is available, the better. In the past, options for investigating these types of tumors and their aggressiveness were limited. But advances in optical imaging, positron emission tomography (PET) scanning, magnetic resonance imaging (MRI) and fluorescent and ultrasound imaging have some otolaryngologists excited about the prospect of getting a better look at head and neck cancer.

Pages: 1 2 3 4 5 | Single Page

Another Option for Allergic Rhinitis?: Study examines long-term safety, efficacy of RF turbinoplasty

January 10, 2011

When patients with allergic rhinitis don’t respond to medical therapy, an otolaryngologist’s arsenal of treatment includes surgical options. Among these is radiofrequency (RF) turbinate reduction, also known as RF turbinate ablation or turbinoplasty, an office procedure that advocates say is cost-effective and minimally invasive, with fewer complications than other surgical remedies. Some otolaryngologists, however, are still hesitant to use this relatively new therapy.

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Hoarseness Guidelines Continue to Draw Scrutiny: Panel members question evidence-based criteria

June 9, 2010

The newly adopted clinical practice guidelines (CPG) on hoarseness—and concerns that portions are overly simplistic and could harm care—took center stage here in a panel discussion at the Annual Meeting of the American Society of Pediatric Otolaryngology, part of the Combined Otolaryngology Spring Meetings held here April 28-May 2.

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Harvard Economist Offers Health Reform Solution: Says change must focus on cost containment

June 9, 2010

Dr. Roberts used numbers to illustrate his point during a presentation at the Annual Meeting of the American Broncho-Esophagological Association, part of the Combined Otolaryngological Spring Meetings held here April 28-May 2.

Pages: 1 2 3 | Single Page

Research Breakthroughs: Award-winning studies blaze new trails in hearing treatment

June 9, 2010

A test that measures in real time how a noise stimulus on one side affects contralateral otoacoustic emissions (OAEs) could be a new, more accurate predictor of hearing in newborns, according to award-winning research presented at the Annual Meeting of the Triological Society, part of the Combined Otolaryngology Spring Meetings held here April 28-May 2.

Pages: 1 2 3 | Single Page

Team Approach: Jointly staffed airway clinic lauded as model for future care

June 9, 2010

An airway clinic jointly staffed by an otolaryngologist and a pulmonologist in Salt Lake City acts as a model for the future care of airway disorders, according to a presentation given at the Annual Meeting of the American Broncho-Esophagological Association (ABEA), part of the Combined Otolaryngology Spring Meetings (COSM) held here April 28-May 2.

Pages: 1 2 3 | Single Page

Who’s Covering Your Tail? The ins and outs of professional liability insurance

June 9, 2010

Are you looking to switch medical practices? Are you in the market to purchase a professional malpractice insurance policy? Are you planning to retire soon? If you answered ‘yes’ to any of these questions, you will likely confront the concept of “tail” insurance.

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