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Business of Medicine » Practice Management

Green Is the Healthy Way to Go

July 1, 2009

PHOENIX-Doctors have a duty to encourage the hospitals and clinics they work in to go green because helping create a cleaner environment will improve the health of the very patients they are supposed to be caring for.

Pages: 1 2 3 4 | Multi-Page

Private Practitioners Take Different Marketing Paths, with Common Theme

June 1, 2009

East Coast, West Coast, Midwest-when it comes to effective marketing techniques, otolaryngologists in private practice sound themes parallel to those shared by their colleagues in academic and group practices.

Pages: 1 2 3 4 | Multi-Page

Keeping Rhinoplasty Complications to a Minimum

June 1, 2009

PHILADELPHIA-It’s a moment that rhinoplasty surgeons dread: They’ve performed a surgery, the operation is over, then they realize that something has gone wrong. To fix it, there will have to be another surgery.

Pages: 1 2 3 4 | Multi-Page

Multidisciplinary Treatment Needed for Vascular Anomalies

June 1, 2009

Few medical conditions that otolaryngologists treat possess the breadth of heterogeneity of vascular anomalies. The size of lesions ranges from minute to massive, and the manifestations range from trivial to life-threatening, with the severity of symptoms not always proportional to the size of the lesion.

Pages: 1 2 3 4 | Multi-Page

Computer Technology Boosts Rhinologic Surgery, but Poses Choices for Surgeons

June 1, 2009

PHILADELPHIA-Constantly advancing computer technology in rhinologic surgery leads to the possibility of better patient care, but also can mean difficult decisions for surgeons weighing whether to make an expensive purchase. Three surgeons gathered to discuss some of the nuances of the technology in a mini seminar at Rhinology World 2009.

Pages: 1 2 3 4 | Multi-Page

Laser Treatment for Laryngeal Cancer: Good Results-and Complex Questions

May 1, 2009

Management of laryngeal cancer with a laser has grown from a treatment strategy once derided as malpractice to a cornerstone that has become replete with complex considerations for laryngeal surgeons, according to panelists who discussed the history and the future of the use of the laser to treat throat cancer.

Pages: 1 2 3 4 5 6 | Multi-Page

Quality Medical Care Forms Basis for All Marketing

May 1, 2009

Part 2 of 3 articles

Pages: 1 2 3 4 | Multi-Page

COSM 2009: Six Societies Address Hot-Button Issues

May 1, 2009

While the Arizona sun beats down on the JW Marriott Desert Ridge Resort & Spa in Phoenix at the end of this month, hundreds of leading otolaryngologists will be indoors sharing and learning about new developments in both basic and clinical research.

Pages: 1 2 3 4 | Multi-Page

Inclusion of Asthma in Otolaryngologic Clinical Practice

April 1, 2009

For otolaryngologists, who are often the first-line of defense in diagnosing and treating many common respiratory ailments, differentiating the potential culprits behind sneezing, wheezing, stuffy nose, heavy chest, and chronic cough demands an ever-growing need to recognize and identify underlying conditions that include allergies and asthma.

Pages: 1 2 3 4 5 | Multi-Page

The Stimulus Package’s Gift to Comparative Effectiveness

April 1, 2009

The $1.1 billion earmarked for comparative effectiveness research in the economic stimulus bill passed on February 13 could be a sound investment in improving health care’s efficiency, cutting costs, and improving patient outcomes.

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