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Business of Medicine

Quality Medical Care Forms Basis for All Marketing

May 1, 2009

Part 2 of 3 articles

Pages: 1 2 3 4 | Single Page

The RAND Corporation’s Dash for Health Care Reform

May 1, 2009

Legislators, policy wonks, and Team Obama need a serious set of online decision-support tools (DSTs) to understand, compare, and evaluate the myriad and conflicting proposals to reform health care.

Pages: 1 2 3 4 | Single Page

COSM 2009: Six Societies Address Hot-Button Issues

May 1, 2009

While the Arizona sun beats down on the JW Marriott Desert Ridge Resort & Spa in Phoenix at the end of this month, hundreds of leading otolaryngologists will be indoors sharing and learning about new developments in both basic and clinical research.

Pages: 1 2 3 4 | Single Page

Inclusion of Asthma in Otolaryngologic Clinical Practice

April 1, 2009

For otolaryngologists, who are often the first-line of defense in diagnosing and treating many common respiratory ailments, differentiating the potential culprits behind sneezing, wheezing, stuffy nose, heavy chest, and chronic cough demands an ever-growing need to recognize and identify underlying conditions that include allergies and asthma.

Pages: 1 2 3 4 5 | Single Page

The Stimulus Package’s Gift to Comparative Effectiveness

April 1, 2009

The $1.1 billion earmarked for comparative effectiveness research in the economic stimulus bill passed on February 13 could be a sound investment in improving health care’s efficiency, cutting costs, and improving patient outcomes.

Pages: 1 2 3 4 | Single Page

Vocal Fold Paresis: A Well-Recognized Condition of Ambiguous Significance

April 1, 2009

In this age of increasing reliance on diagnostic technologies to better see pathologies of the body, there is a confounding problem of seeing too much, with too little understanding of what one is seeing and whether what one sees poses a problem.

Pages: 1 2 3 | Single Page

Facing Conflicts: The Battle between Medicine and Industry

April 1, 2009

By the end of 2008, almost two dozen inquiries had been sent to several major academic institutions requesting financial information on individual physicians involved in federally funded studies.

Pages: 1 2 3 4 5 6 | Single Page

Marketing Challenges and Opportunities in Otolaryngology: Unified Marketing Plan Yields Increase in Patient Load

April 1, 2009

Part 1 of 3 articles

Pages: 1 2 3 4 5 | Single Page

Carbon Dioxide Laser Scores Well on Patient Tolerance in the Office

March 1, 2009

A flexible carbon dioxide laser caused patients less pain and burning than the more traditionally used pulsed-dye laser in office-based treatment of benign diseases of the larynx, researchers have reported.

Pages: 1 2 | Single Page

The Latest in Hearing Aid Technology

March 1, 2009

Open-ear fittings, wireless connectivity, and advances in computer chip circuitry are some of the recent advances in hearing aid technology that can make the devices more user-friendly and improve sound quality.

Pages: 1 2 3 4 5 | Single Page
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