A seismic shift is occurring in how physicians calculate the value of cancer care



The impact, cause, and potential solutions examined

Physicians weigh in on pros, cons of business model and whether it’s valid for otolaryngology

Otolaryngologists should keep in mind the risk of adverse events during in-office treatments that may catch the surgeon and support staff off guard


Technology combining MRI, computed tomography scans in the operating room give physicians better look at patient anatomy, procedure results


Greater number of sleep medicine programs available give otolaryngologists more choice, opportunity to earn certification in specialized skill set

Otolaryngologists certified in sleep medicine, sleep surgery in position to offer both CPAP, surgical treatment to patients

Steep start-up costs, time-consuming marketing efforts should be considered before adding procedure to your practice