Clinic’s Center for Social Media showcases health-care-related videos, circulates information to health professionals nationwide
Patient Education Reinvented in the Digital Age
Health websites, social media, and email have changed patient access to information and physicians
Social Media a Paradox for Healthcare Professionals
Sites provide tool to market products, services, but comments hard to control
Pharmaceutical Industry Opens Line of Communication Through Social Media
Some segments of the industry have established intranets, private Websites designed to enhance information sharing within the organization
Social Media as Health Resource for Otolaryngology Patients
A look at the advantages and disadvantages of social media blogs, networking sites and other cyber connections as a health care resource for patients
Social Media-cine: Get your practice on board with an Internet policy
An increasing number of physicians are venturing onto the web, and, in particular, into social media. Recently, my client Dr. M was advised by a consultant to update his practice’s website, create a Facebook page for his practice and join Twitter. The marketing consultant cautioned Dr. M that there are legal concerns for health care providers associated with the Internet and social media. While social media can be a beneficial marketing tool, it is important for physicians to have in place a specific media policy that addresses the proper ways to use this outreach both in and outside the workplace.