East Coast, West Coast, Midwest-when it comes to effective marketing techniques, otolaryngologists in private practice sound themes parallel to those shared by their colleagues in academic and group practices.
Under intense and growing scrutiny of relationships between industry and physicians, academic health centers, medical professional organizations, and physician practices are grappling with how to guide physicians in their dealings with industry.
Organizational medicine relies on the skills and talents of many people who work hard to contribute their best to the advancement of medical care and, most important, to improving the health and well-being of their patients.
Within the ongoing discussion on the need to reform the delivery of health care in the United States to better balance issues of cost, quality, and accessibility is an underlying issue that, if not sufficiently recognized, will undermine all efforts at reform.
In September, the American Association of Otolaryngologists-Head and Neck Surgeons (AAO-HNS) published the first clinical practice guidelines on the removal of impacted cerumen (Otolaryngol Head Neck Surg 2008;139:S1-S21).