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Business of Medicine

Private Practitioners Take Different Marketing Paths, with Common Theme

June 1, 2009

East Coast, West Coast, Midwest-when it comes to effective marketing techniques, otolaryngologists in private practice sound themes parallel to those shared by their colleagues in academic and group practices.

Pages: 1 2 3 4 | Multi-Page

Keeping Rhinoplasty Complications to a Minimum

June 1, 2009

PHILADELPHIA-It’s a moment that rhinoplasty surgeons dread: They’ve performed a surgery, the operation is over, then they realize that something has gone wrong. To fix it, there will have to be another surgery.

Pages: 1 2 3 4 | Multi-Page

Multidisciplinary Treatment Needed for Vascular Anomalies

June 1, 2009

Few medical conditions that otolaryngologists treat possess the breadth of heterogeneity of vascular anomalies. The size of lesions ranges from minute to massive, and the manifestations range from trivial to life-threatening, with the severity of symptoms not always proportional to the size of the lesion.

Pages: 1 2 3 4 | Multi-Page

Computer Technology Boosts Rhinologic Surgery, but Poses Choices for Surgeons

June 1, 2009

PHILADELPHIA-Constantly advancing computer technology in rhinologic surgery leads to the possibility of better patient care, but also can mean difficult decisions for surgeons weighing whether to make an expensive purchase. Three surgeons gathered to discuss some of the nuances of the technology in a mini seminar at Rhinology World 2009.

Pages: 1 2 3 4 | Multi-Page

Endoscopic Approach to Sinonasal Malignancies Stirs Debate

May 1, 2009

Even as an endoscopic approach to malignant sinonasal tumors appears to be increasingly popular, this treatment is stirring debate within the medical community due to the lack of long-term study data showing that the technology is as effective as open surgery.

Pages: 1 2 3 4 5 6 7 8 | Multi-Page

Laser Treatment for Laryngeal Cancer: Good Results-and Complex Questions

May 1, 2009

Management of laryngeal cancer with a laser has grown from a treatment strategy once derided as malpractice to a cornerstone that has become replete with complex considerations for laryngeal surgeons, according to panelists who discussed the history and the future of the use of the laser to treat throat cancer.

Pages: 1 2 3 4 5 6 | Multi-Page

Quality Medical Care Forms Basis for All Marketing

May 1, 2009

Part 2 of 3 articles

Pages: 1 2 3 4 | Multi-Page

The RAND Corporation’s Dash for Health Care Reform

May 1, 2009

Legislators, policy wonks, and Team Obama need a serious set of online decision-support tools (DSTs) to understand, compare, and evaluate the myriad and conflicting proposals to reform health care.

Pages: 1 2 3 4 | Multi-Page

COSM 2009: Six Societies Address Hot-Button Issues

May 1, 2009

While the Arizona sun beats down on the JW Marriott Desert Ridge Resort & Spa in Phoenix at the end of this month, hundreds of leading otolaryngologists will be indoors sharing and learning about new developments in both basic and clinical research.

Pages: 1 2 3 4 | Multi-Page

Inclusion of Asthma in Otolaryngologic Clinical Practice

April 1, 2009

For otolaryngologists, who are often the first-line of defense in diagnosing and treating many common respiratory ailments, differentiating the potential culprits behind sneezing, wheezing, stuffy nose, heavy chest, and chronic cough demands an ever-growing need to recognize and identify underlying conditions that include allergies and asthma.

Pages: 1 2 3 4 5 | Multi-Page
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